Saturday, September 25, 2010

Blogging Topic 4: Ethics and influence Thoughts

I started out by looking up the definition of manipulation:
"to manage or influence skillfully, esp. in an unfair manner: to manipulate people's feelings."

So the act of manipulation is in essence influencing someone, but the key difference is what the motivation for this influence is. Does the motivation for influence exist out of an deceptive or means to hurt the other person. A positive influence is one that drives us to want to do something better for ourselves, our team, company, or group. Whereas a negative one, is one that is driving us to do something to benefit the "manipulator" for some self benefit.

Playing politics is normally when groups, leaders, or individuals come to agreement or make compromise in some way or another to move the whole collective of those involved in that decision forward in some direction. In the case of Google, they were definitely playing politics with regards to appeasing the Chinese government's demands of censorship. If Google were to start filtering search results to a point where they are misguiding their customers to appease censorship completely, then in essence they are misguiding their users.

There is no exact line, normally a company, individual, or group's own values and belief systems will determine that line.

Yes of course you can, and they are the best tools to exert those core values forward. Yes you also do need to look at the big picture, a lot of times we forget about the "side effects" of our decisions which are just as important as the core values we are promoting, in order to remain responsible using our influence.

Google does do things with their search, they advertise directly to consumers to influence them to purchase products from their advertisers. This is exactly how Google makes their money, the higher the paying party with the largest budget, will get the most impressions with the customer.

From their website --> Google's mission: to organize the world's information and make it universally accessible and useful.

But, the reason people come back, is asides from advertising, Google holds to its core values on search, and show it through the search results not being "rigged", or "untrustworthy". The fact that so many people use them for access to information, means that the quality and perception of their product is just as important as all other factors.

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